Work / Animation & loops
Motion
Short loops built for a feed: silent, square, and legible in the first half second.
- Year
- 2025
- Services
- Motion design, Art direction
- Deliverables
- Studio idents, social loops
Everything here is cut to run under eight seconds and to work with the sound off, because that is how it will actually be seen. The first frame carries the whole idea; the motion is what makes you stop.
The studio idents are the test case - a mark that assembles and holds, short enough to sit in front of a piece of work without becoming an obstacle to it.
Exported silent and compressed hard. A loop that takes three seconds to load has already lost the person it was made for.
“The first frame carries the idea. The motion is what makes you stop.”
Fig. 01 | Studio ident
Fig. 02 | Short ident
Fig. 03 | Square loop
Fig. 04 | Loop
Next project
Concept Apparel → Conceptual graphics | 2025