Journal
- The case against the third logo option Three directions is the industry default. The third one is almost always the filler route - and the cost of drawing it is paid by the two that matter. Notes · 12 Aug 2025
- What a press check actually teaches you Ink behaves differently at four in the morning on a sheet-fed press than it does on your screen. A short account of a job that changed on the floor. Craft · 27 Jun 2025
- Design systems die in their second year The handover is not the finish line. Why I ship tokens, not Figma files, and who has to own them for a system to survive. Digital · 14 May 2025
- Reading the category before the brief Every studio says it does research. Here is the time I actually spend, what I look at, and what gets thrown away. Process · 03 Mar 2025
- On drawing letters badly, first A wordmark that starts in Illustrator inherits Illustrator's opinions. Start on paper, get it wrong at speed, then go digital. Type · 19 Jan 2025
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