Lacuna

The wordmark is drawn rather than set - a fast, marker-weight script that runs wide across a hoodie back, sits small at a tee hem, and wraps a globe on a back print without losing its hand.

The tee graphic pushes the other way: a swollen display letterform screened as an open halftone in a single green, with EMBRACE THE VOID set under it in a thin grotesk and deliberately knocked out of alignment.

Everything is drawn for garment-dyed blanks. Open halftones and mid-weight coverage settle into the wash rather than sitting on top of it, so the print reads worn from the first day.

The campaign banner runs the other way to the garment shots: the back print held small in a wide, warm frame with the space left open beside it, so the same artwork carries a storefront header without a crop fighting the type.